Joint Research Programme between SMU and the Pudong Innovation Research Institute

Joint Research Programme between SMU and the Pudong Innovation Research Institute

The Institute of Service Excellence (ISES) and the Pudong Innovation Research Institute (PIRI) signed a Letter of Agreement on 9 April 2013 in Shanghai to work on a joint research programme to develop a comprehensive user-satisfaction measure for services in Shanghai’s Zhangjiang Hi-Tech Park (ZJPark).

This joint research programme aims to utilise research findings to:

• develop higher-quality public services within ZJPark;
• promote the benefits of a strong service- and customer-centric culture; and
• improve ZJPark’s competitiveness internationally.

It will also provide a plethora of research opportunities and knowledge exchange during the planned two-year duration.